Bay Area favorites such as Humphry Slocombe and Nation & # 39; s Giant Hamburgers are among the businesses in
Photo: Courtesy Of DoorDash
DoorDash has just unveiled its latest business operation: a new brick-and-mortar location on the peninsula.
The food delivery giant opened its first commissary kitchen Monday, called DoorDash Kitchens, in Redwood City. Inside, customers will find these Bay Area favorites: Nation's Giant Hamburgers, Humphry Slocombe, Rooster & Rice and The Halal Guys.
"I think it's been great so far to work with other like-minded restaurateurs who share the same passion for their food and customers," said Patrick Mock, franchise owner of The Halal Guys. "We all have a love for the Bay Area and want to make sure we are fully accessible to all of our customers."
The structure is set up in the same way as San Francisco's common area of work at Westfield Mall, says Fuad Hannon, head of new business verticals at DoorDash. Like any restaurant on DoorDash, customers must order meals from the app.
But a unique feature available to customers is that they can also order goods from another business. That means if you're looking for a juicy burger from Nation's Giant Hamburgers, but also want a glass of ice cream from Humphry Slocombe, DoorDash will deliver both on your doorstep in one go.
DoorDash Kitchens will not work like your typical brick and mortar. Every business inside will only offer the meals from their full menus. In addition, all workers in the facility will be staffed by DoorDash.
"These locations are only for delivery and pickup customers, and since they are staffed with a DoorDash host, [it] they will have more of a concierge-type vibe," Mock said. Apart from the difference in front of the house, the operation of the house remains unchanged. We still want to prep, cook and put together quality Halal Guys barrels the way our customers have come to know and love all these years. ”
DoorDash will also focus on infrastructure, maintenance, marketing and delivery for each business.
Hannon states that DoorDash chose and reached out to every business in the building based on a high demand for its brands to service these areas. Asked if DoorDash could expand to other Bay Area neighborhoods, Hannon says they're open to it.
“We think there are interesting opportunities for future innovations, but we want to test and learn with this first kitchen before we expand to ensure it works best for our trading partners. "
A warning for the new building is that not all residents of the peninsula will benefit from the delivery services. DoorDash Kitchens will serve 13 cities, but customers living in Burlingame, Foster City, Los Altos, Mountain View, San Mateo or Sunnyvale will have to make the trip to Redwood City to pick up their meals.
The new facility will serve the following 13 Bay Area urban areas:
- Foster City
- Los Altos
- Menlo Park
- Mountain View
- Palo Alto
- Redwood City  San Carlos
- San Mateo
DoorDash Kitchens is located at 1531 Main St., which previously housed a healthy delivery service called Farm Hill, but has since closed. Just one street away from the bustling El Camino Real, the structure is located in a quiet part of town with nearby businesses McDonald's, Harry Hofbrau and Panaderia & Restaurante Guatemalteca.
Susana Guerrero is an SFGATE digital reporter. Email: Susana.Guerrero@sfgate.com | Twitter: @ SusyGuerrero3