"We have seen many opportunities to strengthen both of these ecosystems, but these opportunities require more focus and more investment," Dorsey said during the revenue call. "To increase focus, we decided to sell our Caviar business to DoorDash."
Caviar, first launched in San Francisco in 2013, aimed to offer a more premium experience than other food delivery platforms at the time, such as Grubhub and Seamless. Instead of typical delivery prices such as fast food, pizza or Chinese, Caviar targets exclusive restaurants that normally do not offer delivery. It was one of the first food delivery platforms to employ their own "food messengers" rather than relying on delivery drivers employed in the restaurant.
DoorDash is hardly the first food delivery platform to buy one of its competitors. Grubhub, which merged with Seamless in 201