Domino’s pays customers $ 3 to order takeaway

Domino’s Pizza is so attached to delivery workers that it is willing to pay customers to pick up the pizzas themselves.

The Ann Arbor, Michigan-based chain will offer a $ 3 “tip” to anyone who places an order online and then picks up the pizza.

Customers will receive the money in the form of a credit that they can use on future orders.

The campaign, which runs through May 22, is designed to ease the stress on Dominos’ short-staffed army of employees who are likely to see workload increase as the Super Bowl weekend approaches.

Last quarter, Domino’s posted its first quarterly sales decline in more than a decade.

The company blamed the ongoing shortage of labor, which forced it to cut operating hours and extend delivery times at some of its locations.

Although pizza sales increased during the pandemic, the end of the blockade sent Americans back to restaurants.

Domino’s, like virtually every business in many sectors of the economy, has also had to raise prices due to “outstanding increases” in the cost of food and other key ingredients, according to CEO Richard Allison.

To meet the shortage of manpower, Allison said last fall that the company would maximize the number of deliveries a driver could make per shift.

“I do not understand why drivers should ever have to get out of their cars. Why can we not get them to approach the store back to the customer and maximize deliveries per driver per hour, Allison said in a conversation with analysts.

Shares of Domino’s Pizza rose more than 3% on Wall Street on Monday. The company will reveal its next earnings report on March 1.