It still tracks Pizza Hut, which has more than 18,000 locations. But Dominos' dwarf rivals Papa John's, who only has about a third as many stores.
Domino's ( DPZ ) has quickly added stores – 4,800 since 2014 – and plans to add thousands more stores as the battle for The pizzas are heated. Despite campaigns, investments in new technology and marketing flash, Dominos sales have underpinned Wall Street investors in recent quarters.
The competition between Domino's, Pizza Hut and Papa John's is fierce, and the worse than expected sales show how Domino is aiming to become competitive.
Dominos stocks have fallen 1
6% over the past six months. In contrast, Papa Johns ( PZZA )
share fell only 6% over the same period, despite all its scandals. Yum Brands ( YUM )
who owns KFC and Taco Bell in addition to Pizza Hut, has increased 10% over the past six months.
To better compete, Domino's announced another major US expansion last year, and plans to add an additional 2350 stores in the US by 2028. Prior to the expansion, the pizza company invests between $ 115 million and $ 120 million in the supply chain