Business

Does Facebook get rid of "Likes"?




Facebook, a massive and lucrative platform built on constant engagement, is now starting to hide the likes.

But don't worry, it's only for users in Australia so far. and was confirmed by TechCrunch, will hide the total number of likes on one post and only show that one post was liked by "[a friend] and others." The limited experiment is intended to see if the change will improve user satisfaction, and it is possible that the test can be rolled out in other regions if it is considered a success.

"We are running a limited test where similarity, reaction, and the number of video views are made private across Facebook. We will collect feedback to understand if this change will improve people's experiences," a Facebook spokesman told TechCrunch.

ACTIVITIES SLAM BEZOS TO SING AMAZON PRINT ITS OWN FACIAL RECOGNITION RULES

  Facebook-like logo is seen displaying on an Android mobile phone. The tech giant is experimenting with hiding the likes of Australia.

The Facebook-like logo appears on an Android mobile phone. The tech giant is experimenting with hiding the likes of Australia.
((Photo illustration by Omar Marques / SOPA Images / LightRocket via Getty Images))

Earlier this year, Instagram, also owned by Facebook, began hiding the likes of Japan, Brazil, Australia, New Zealand and Ireland after a successful test that began in Canada.

Like the company's flagship app, the initiative was an attempt to promote a positive well-being of users, while still keeping them engaged in the network.

Facebook, which faces four separate studies of business practices, rolled out some tools to let users monitor the time on the platform.

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