SAN FRANCISCO – Norway's cattle associations and farm agencies will not give up their grip on the word meat without a fight.
In recent weeks, farmers and agricultural industries have persuaded lawmakers in more than a dozen states to introduce laws that would make it illegal to use the word meat to describe burgers and sausages made from plant-based ingredients or grown in laboratories. Only this week, new meat labeling bills were introduced in Arizona and Arkansas.
These meat options can look and taste and even soften as meat, but livestock keepers will ensure that the new competition cannot use the meat label
The laws of state labeling are a reflection of how quickly startup like Beyond Meat and Impossible Foods, which produces burgers from plant-based ingredients, has grown to challenge the traditional meat industry. Sales of plant-based meat substitutes increased 22 percent to $ 1.5 billion last year, according to Euromonitor International, a market research firm.
Second start-up comes closer to being able to make chicken nugget and sausage from actual meat cells grown in a laboratory. Although not commercially viable, traditional meat producers are concerned that the meat-cooked meat could be an inexpensive alternative with little legal oversight.
"About a year and a half ago, this was not on my radar," said Mark Dopp, head of regulatory affairs at the North American Meat Association. "Suddenly this comes closer. This will probably happen in the near future, and we must have a regulatory system to deal with it."
Meat producers say they will not lose control of labeling as the dairy industry, which lost its fight for almond – and soy producers from using the word milk on their beverages. Eggs and maybe mayonnaise producers have faced similar battles.
"Alminner doesn't produce milk," said Bill Pigott, a republican state representative in Mississippi who wrote the legislation there. He owns a farm that has produced both dairy and beef. But his concerns have gone beyond almond and soy fluid is labeled milk.
"The fake, lab-produced meat is a bit more of a science fiction-type deal that concerns me more," Pigott said.  He introduced his bill in January after the local association of cattle owners contacted him. It passed in the state's house and is waiting for debate in the state newspaper.
The various legislative work will probably face tough challenges – and not just from vegetarians.
A bill in Virginia was voted down after lawmakers received a letter from the National Grocers Association, Grocery Association, and Plant Based Foods Association that defended increasingly popular products. It said "new and unknown packaging would just confuse buyers and frustrate dealers at a time when the demand for such options is full-time," growing by 23 percent a year.
The most restrictive proposal in Washington State would make it a crime to sell labyrinthine meat and would bear state funds from being used for research in the area because some lawmakers say it is not known enough it should be considered safe. The bill has not yet reached a vote.
Surprising coalitions form around the future of lab-grown meat. The North American Meat Society has said it will be called labyrinthine meat as meat to ensure that new products are unable to waste any of the rules of traditional meat. And most major meat companies have kept out of the debate. Some of them, including Tyson and Cargill, have invested in the start of lab-grown meat.
In Nebraska, a meat labeling bill was written by Carol Blood, a suburban Omaha Senator state. Despite her last name, Blood has been a vegan for years.
She said she had decided to pursue the bill after having overheard two women in her local Fresh Thyme supermarket, and expressed confusion about a package of Beyond Meat burgers containing meat.
"I don't care that it is burger – I care that it says it's meat," Blood said. "I have this thing sticking in my craw when people try to be deceiving."
Beyond Meat is actually not produced with any meat. It becomes its trademark blood-like appearance from beet juice.
"We give the consumer meat from plants, and believe that it is reasonable for the consumer and for us to refer to our products as plant-based meat," said the boss led by Beyond Meat, Ethan Brown, in an email.
Last year, Missouri passed the first law that prevented companies from "confusing a product such as meat not derived from harvested livestock or poultry production".
That Law has been challenged for the court of the company Tofurky, which specializes in tofu and other soy-based foods, as well as the local branch of the American Civil Liberties Union and other groups.
Sarah Sorscher, who is working on regulatory issues at the Center for Science in Public Interest, said there was little evidence that consumers were confused by the labeling of alternative meat companies.
"We believe that the question of using a term like meat is a proxy for this larger issue, which is that the meat industry is concerned with competition from these products," said Mrs Sorscher. "The bills do not seem to be aimed at to solve a problem in the market. It's about fighting competition. "
Beyond Meat has received assurances from the Missouri government that its labels make it clear that the product is not meat and will not fall out of the new law.
Good Food Institute, which represents both plant-based meat establishments and start-up of meat-based meat, has distorted itself to make employees and lobbyists say capitals where laws are being considered
Jessica Almy, the political director of the organization, said she believed most of the state's laws and proposals would be restored if and when the Ministry of Agriculture weighed on labeling for lab-grown meat, as promised last year, yet she argues that state-owned labels can create more confusion for consumers.
"There is no truthful way to refer to it without using meat conditions, "Almy said.
Mr. Dinklage, Nebraska ranches, said he was also interested in clarifying consumers. Also protect a livelihood that is becoming increasingly difficult all the time.
"Just think what it actually costs in a laboratory ultimately to run a ranch," he said. "It would be much cheaper and it puts me out of service."