Disney shows Apple how it's done with a detailed loaded product reveal – Motley Fool
It was only a few weeks ago that Apple (NASDAQ: AAPL) hosted a presentation about its long-rumored video streaming service. Held on March 25, it served as an introduction to four new Apple services, including streaming foray – Apple TV +. The event was attended by some of Hollywood's elites, including Oprah Winfrey, Jennifer Aniston and Steven Spielberg.
Disney (NYSE: DIS) held his own presentation last week and finally revealed details of his streaming, which is scheduled to debut later this year. Disney did not have Hollywood heavyweights promoting his service ̵[ads1]1; instead, glitz and glamor went for a detailed presentation with Disney leaders.
Apple has become familiar with the product's disclosures, but this time the company has fallen short. Judging by the stock prices of each company the day after their respective presentations, it looks like the House of Mouse played the house as Jobs built.
Image source: Disney.
Disney's latest blockbuster
During a two-and-a-half-hour presentation, Disney provided a series of details about his ongoing migration to streaming, describing his early and ongoing success with ESPN + and Hulu and highlighting his upcoming flagship service, Disney +.
In addition to demonstrating the user interface, the company cut off some of the original content and a detailed list of programming that will be available at launch. Disney also made the financial impact of the focus on streaming over the next five years, including billions it will be used to start the service.
Most importantly, Disney said the service will debut on November 12 for $ 6.99 per month or $ 69.99 per year (or about $ 5.83 per month). In addition, the company expects to have between 60 million and 90 million subscribers and believes it will be profitable by 2024.
Following the announcement, Disney increased its share to a full-time $ 130, up 11.5% on the day after the investor presentation.
Where's the steak?
During nearly two hours of events, Apple devoted almost half of the time to glimpse several other services that will be available in the coming months. Launched on the same day as the presentation, Apple News + will provide access to more than 300 magazines and magazines, and include content from The Wall Street Journal and Los Angeles Times all for $ 9.99 per month.
Apple also introduced several other products, including the Apple card – that are expanding their Apple Pay service – and Apple Arcade, a mobile-service subscription that will debut later this year. But for the most exciting service, Apple TV +, the information was few and far between.
Under the segment to introduce Apple TV +, the company spent a lot of time displaying some of the original content it has been working for for more than a year.
Apple said that advertising-free subscription service should debut once in the fall, but it failed to provide the most sought after details, such as the price and a specific start date. Wall Street loathes uncertainty, and even with its star-studded event, Apple shares fell about 1% after the incident.
Image source: Disney.
That's all in the details
The iPhone manufacturer confirmed many existing reports and provided titles and clips to many of its upcoming products, but was clearly on the details of the upcoming streaming service. On the other hand, Disney has provided a number of details for both fans and investors, including content mix, start date, pricing, expected subscriber numbers, and when Disney + is expected to win.
It seems that Disney just took Apple to school.
