Disney's streaming service, called Disney Plus, will be launched later this year. Shortly afterwards, CEO Bob Iger says it will include "the entire Disney movie library." That means the iconic "Disney Vault" is actually dead.
The Disney movie catalog dates back to the 1920s and includes cultural touchstones such as Dumbo and Snow White along with modern classics such as Frozen and Zootopia . But traditionally, Disney has only made individual titles on home video for limited periods. When a ride on The Little Mermaid on Disney DVD and Blu-ray has sold through, for example, it is back into the Vault until it comes out again.
However, when Disney Plus goes online, Iger says the marketing trick will simply fade away. From today's investor meeting, held in St. Louis:
The service, which I mentioned earlier, will launch later this year, will combine what we call library product, movies and television, with a lot of original product too, movies and TV . And at some point very soon after its launch, it will house the entire Disney movie library, so the movies you talk about that have traditionally been held in a "vault" and brought out basically will be on the service every few years. And then, of course, we produce a number of original movies and original TV shows as well, which will be Disney-branded.
Iger also stressed that recent movies will find a home at Disney Plus within a year of their theatrical release.
"It's going to combine both the old and the new," continued Iger. "All the movies we release this year, [starting] with Captain Marvel will also be on the service."
No release date for Disney Plus has been announced, but it is scheduled to start sometime this year.