Disney, Netflix and Roku shares all release after Apple Streaming announcement

If there is one thing Apple is not known for, it undermines their competition in price. But that's exactly what they've done with their new streaming service, and people are noticing it.

By announcing that the company's new, ad-free streaming service will cost a surprisingly low $ 4.99 a month, significantly less than other options, the stock prices of Netflix, Disney and Roku all fell. Granted, Disney took a small dip of 2.76% and Netflix 3.25%, but Roku fell 12.62%.

Roku's fall is likely due to Apple directly squaring with the bread and butter – smart TVs. When they announced the price, Apple also revealed that anyone who buys a new iPhone, Mac or Apple TV will be offered 1[ads1]2 months of Apple TV + for free. And naturally, Apple's TV service is only available on Apple devices.

The question is, of course, will Apple's low price be reflected in content quality? While much has yet to be revealed, we know there will be a lot of exclusive content, including works by Jennifer Aniston, Steven Spielberg, Jason Momoa and Oprah Winfrey – with Aniston's project expected to be the most expensive TV show in history.

Apple TV debuts November 1st. And if early indications are right, you can expect them to continue to shake things up.