Disney is exploring membership programs like Amazon Prime to offer discounts and benefits

Walt Disney is exploring a membership program that could offer discounts or special benefits to encourage customers to spend more on streaming services, theme parks, resorts and merchandise, according to people familiar with the discussions.

The program will be somewhat akin to Amazon Prime, which offers benefits such as free shipping, discounts at Whole Foods and a complementary streaming video service for a monthly or annual fee, the people said. Internally, some managers have referred to Disneyits initiative as “Disney Prime,” although that will not be the name of the program, one of the people said.

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