Disney + reaches a last minute deal with Amazon to include their streaming service on Amazon's Fire TVs. Disney + was launched on November 12 and will offer a host of new and existing TV series and movies from Disney, Marvel, Lucasfilm, Pixar and more. Mouse House's streaming platform is expected to start a new era for The Walt Disney Company.
2019 has been an important year for the huge company. Disney and its properties have had many reasons to celebrate, including the opening of Star Wars: Galaxy's Edge Disney's acquisition of Fox and the launch of the much-awaited Disney +. Offered for the relatively low price of $ 6.99 a month (or $ 69.99 for an annual subscription), Disney has thrown its hat in the ring of fierce competition between Netflix, Amazon Prime Video, Apple +, HBO Max and more. Disney seems to be committed to providing a one-stop-shop service by luring consumers to a massive content directory ̵
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As reported to Variety Disney and Amazon have reached a distribution agreement that will make Disney + available on Fire TV power units, Fire TV Edition Smart TVs and compatible Fire Tablets at launch. Cracking in the Amazon consumer base, Disney will give Fire TV and Fire Tablet users a free seven-day trial of Disney +. At the height of the streaming service's launch, Disney +, which integrates with Amazon, also resolves the dispute between the two advertising rights companies in Disney's apps.
Flanked by other big names in the streaming world, Disney recently revealed that they would offer a bundle of Disney +, ESPN + and Hulu for a low price. Since its inception, Disney + has been a prominent figure in the streaming wars, with subscribers counting down to watch Star Wars & # 39; live-action series The Mandalorian Disney theme park documentary series The Imagineering Story, and remake of the beloved classic Lady and the Tramp .
While the cost of subscribing to a few different streaming service platforms exceeds the cost of a standard cable package, with each new service added, it can only be a matter of time before the average consumer decides to spend more money. More importantly, consumers have feared that competition between services could further complicate access to favorite titles. Disney along with juggernaut Amazon could be an example of consumers getting what they want without breaking the bank, and Disney's deal with Amazon could be a win-win for both companies. No doubt the new deal with Amazon will pull Disney + ahead of the streaming wars.
Source: Variety