25 Disney stores will open in Target stores across the country this October 4 ahead of the holiday season, in cities that include Philadelphia, Denver and Chicago.
Target on Sunday announced it is opening dozens of permanent Disney stores in its own stores over the next year as it invests in more unique ways to lure customers in.
The announcement comes on the heels of Target's strong quarterly revenue report last week, showing it drove more people to stores and made them spend more money there. The stock touched a record high of $ 1
This October 4, ahead of the holiday season, 25 Disney stores will open at select Target stores across the country, in cities including Philadelphia, Denver and Chicago. (See a full list of these locations below.) Forty new Disney locations – which sell toys, games, clothing and more – are scheduled to open by October 2020, the general store said. It will also launch a Disney experience on its website, starting Sunday, where shoppers can find products from the Pixar, Marvel and Star Wars brands.
Target will also expand its affiliation with Disney in 2021, opening a small-format store just off the Walt Disney World Resort in Orlando, Florida, the companies said.
"Disney is among our biggest and most admired [brand] relationships," said Target CEO Brian Cornell during a conversation with media members. "We've spent a lot of time thinking about how to grow."
Cornell declined to comment on how much Disney merchandise currently brings Target in sales, or how much of a revenue driver he expects the Disney store expansion to be.
Meanwhile, the announcement comes as retailers across the United States, including Target, Walmart, Kohl and Amazon, are still fighting over the market share Toys R Us failed to take after it was discontinued last year. But the Toys R Us brand is still charting its own comeback.
Prior to the previous holiday season, Target added a quarter of a million square feet of space permanently dedicated to toys in more than 500 stores. Around 100 stores got a fuller rebuild in the toy aisles. When it reported holiday results in 2018, Target said sales of the same store increased by 5.7%, and the toy category was one of the strongest.
Target's store renovations include new toy departments.
Disney said it is opening the first store in Target right as a new assortment of items from Disney's "Frozen 2" and "Star Wars: The Rise of Skywalker" hits shelves. It said it will also sell some collectibles there, such as dolls and clothing from Disney Animators & # 39; Collection.
The companies explained that the Disney stores in Target will be staffed by Target employees, who are meant to receive special training before opening.
The mini-Disney stores will span, on average, over 750 square feet, and will be adjacent to children's clothing and the existing toy aisles in Target stores. Each store is expected to have more than 450 items, including about 100 products that could previously only be found at Disney retail locations. It has more than 300 such stores globally today.
Target said many items will be under $ 20, and most will range from $ 2 to $ 200. There will also be seating in the pint-sized stores for families to sit, listen to Disney music and watch Disney movie clips or take pictures in front of interactive screens, it's called.
People who own Disney equipment or visit Disney-themed parks are probably people who also shop at Target, according to Bob Chapek, director of Disney Parks, Experiences and Products. He said there is about 90% overlap between the two company's customers.
"This allows us to expand our footprint far beyond [malls]," Chapek said in a conversation with media members. "The experience-rich retail that comes to Target is exactly what today's consumer is looking for."
Chapek said Disney also has a partnership with J. C. Penney in some department stores, which it will continue even if it works with Target. "It was something we started on a smaller scale than this is going to be," he said of teaming up with Penney.
Disney's announcement also comes as it has revealed new information about its upcoming streaming services' shows and films during the Disney + panel at the D23 Expo this weekend in Anaheim, California.
Meanwhile, for Target, an expanded partnership with Disney could only become one of many national branded stores growing in the stores, where hundreds are being remodeled. CVS bought Target's pharmacy business back in 2015, for example, and now operates that portion of Target's stores through a "store-in-a-store" format. Target also recently announced that it will bring denim manufacturer Levi's to dozens of stores.
" Based on the results of our business, we have had interest from a variety of suppliers," Cornell said. But he warned that Target will be very "selective" when it comes to choosing the brands it chooses to work with. "I can't think of a better national brand partner than Disney."
Here are the 25 Target locations for Disney to open October 4:
Allen North # 2516 (Allen, Texas)
Austin NW # 1797 (Austin, Texas)
Bozeman # 1237 (Bozeman, Mont.)
Brighton # 922 (Brighton, Mich.)
Chicago Brickyard # 1924 (Chicago, Ill.)
Clearwater # 1820 (Clearwater, Fla.)
Denver Stapleton # 2052 (Denver, Colo.)
Edmond # 1398 (Edmond, Okla.)
Euless # 1368 (Euless, Texas)  Houston North Central # 1458 (Spring, Texas)
Jacksonville Mandarin # 1300 (Jacksonville, Fla.)
Emperor # 2110 (Emperor, Ore.)
Lake Stevens # 1331 (Lake Stevens, Wash.)
Leesburg # 1874 (Leesburg, Va.)
Loveland # 1178 (Loveland, Colo.)
Maple Grove North # 2193 (Maple Grove, Minn.)
Mobile West # 1376 (Mobile, Ala.)
Murrieta # 1283 (Murrieta, California)
New Lenox # 2028 (New Lenox, Ill.)
Pasadena # 1396 ( Pasadena, Texas)
Philadelphia West # 2124 (Philadelphia, Pa.)
San Jose College Park # 2088 (San Jose, California)
South Jordan # 2123 (South Jordan, Utah)
Stroudsburg # 1260 (Stroudsburg, Pa.)
Waterford Park # 2068 (Clarksville, Ind.)