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Dick's is still figuring out what to do with the gun business



The nation's largest distributor of sports equipment only reported strong results from other businesses: sports equipment, clothing and footwear. Sales were not significantly affected in stores where it replaced its "hunting" business with other goods.

Dick's pulled hunting products, including firearms, from 10 stores last fall as a first test. It extended the test to 125 more stores earlier this year. It still has around 600 stores selling hunting products, including firearms.

"As the first stores we replaced (hunt) with categories and products that can drive growth. Although it is premature to discuss performance, we are optimistic changes will better serve our athletes in these communities and produce positive results," said CEO Ed Stack in a conversation with investors Thursday.

Stack said that hunting has not been particularly good for either Dick & # 39; s or the industry as a whole recently. Puddle sales have been down for the past two years. And the margins in the firearms business are lower than the margins for other products sold by Dick's.

"The hunting business … was kind of what we expected. It was less bad, but it's going to continue to be soft as the industry as a whole is soft right now," Stack said.

But Stack said the company is not ready to make a decision to drop the hunting business entirely. One reason to wait for a decision is that the second quarter was not the "most important" hunting season, which begins soon, he noted.

Dick's headlines came last year in the wake of the deadly shooting at a Parkland, Florida, high school. It stopped selling assault-style weapons or high-capacity magazines that could allow shooters to shoot many more bullets without stopping to reload it. It also stopped selling any weapons to buyers younger than 21
years.
  A gruesome school shooting was the last straw for the CEO of Dick & # 39; s Sporting Goods
The movements were praised by gun control advocates, but the attack by gun enthusiasts, which may have contributed to the sale of weapons continued to sell.
Dick & # 39; s ( DKS ) The stock increased by about 4% Thursday on strong quarterly results that beat Wall Street expectations. Equities also received a boost from the company, which boosted revenue guidance for the remainder of the fiscal year.

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