By the model 3 launch in July 2017, Musk said over half a million buyers had deposited deposits on the new car. It helped send Tesla shares up nearly 15 percent over the next six weeks.
The company delivered 145 610 Model 3s in 2018, but all at prices well over $ 35,000. Musk said last week a $ 35,000 version that could be sold profitably was maybe six months away. Even with two price reductions this year, the lowest price tag on a model 3 is now $ 42,900.
Musk claims that the demand for model 3 is "insanely high", but his company has not released any numbers to demonstrate it.
Asked about the reservation list last week by analysts, outgoing CFO Deepak Ahuja failed to reveal how many remained and called it "not relevant".
Musk has said that Tesla has several ways to get the demand on, if it chose to, for example, to offer leases or increase marketing efforts.
Model 3s now rolling out of Teslas Fremont, California, factory going to Chinese and European buyers, Tesla says.
The two laid-back employees said North America's delivery targets ̵
If Tesla didn't cut prices soon, There is a risk of losing potential customers – and those already on the reservation list – to a number of German and Asian competitors whose electric vehicles will hit the US market this year. Each of the new entrant's first 200,000 buyers will be eligible for a fully federal subsidy.
Having met this number, the US tax credit falls to Tesla buyers in half to $ 3,750 in the first half of 2019, and then falls about half in the second six months.
Last month, Musk said his "rough guess" was that Tesla would start building $ 35,000 model 3 in mid-2019.
One of the sources said it could charge US claims: "If it was a model 3 For $ 35,000 that was still a very good car, then blowing the competition, I could see the demand go through the roof. "