Digital coupon company RetailMeNot declared a new store holiday aimed at asking gift givers to get a head start on their holiday shopping even earlier as consumers meet the shortest holiday shopping season since 2013.
Hundreds of retailers attend Cash Back Day, which will debut on Thursday and will be celebrated on the first Thursday of November each year ahead.
For 24 hours, shoppers will be able to snag online offers from hundreds of participating online retailers while regaining a portion of sales, up to 20 percent.
Amazon, Macy & # 39; s, Adidas, Home Depot, Hilton, Overstock, Kay Jewelers, Best Buy, Sears and CVS Photo are among the retailers participating in Cash Back Day.
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"Cash back deals will also benefit retailers who want to attract consumer attention early in the season and get repeat purchases later," says Marissa Tarleton, CEO of RetailMeNot. "We have worked hand in hand with our trusted retail partners to bring a large number of exclusive deals to buyers and help them save on everything they need as they prepare for the holidays."
in the offers, shoppers must register with RetailMeNot.com and shop online.
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The new shopping holiday will hit weeks before Black Friday and Cyber Monday, and prove that retailers are trying to figure out how to get into shoppers' heads before.
Walmart, for example, began offering online holiday deals for toys, TVs and mini-trampolines rock a week before Halloween, and the owner of Zales and Kay Jewelers said they spent more on advertising between August and October.
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Target Corp says they spend $ 50 million more on pay during the fourth quarter than they did a year ago, so there will be more workers available to help shoppers.
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This year Thanksgiving will land November 28, the last possible date it may be. It leaves the seasonal weekend with six fewer days than last year.
The Associated Press contributed to this report.
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