Dunkin & # 39; Donuts go green and haunt the iconic foam. coffee cups and accelerate the end of a New England tradition of "double cup" cold ice coffee with an insulating second cup.
Not surprisingly, irritated coffee drinkers utilize social media to express dissatisfaction.
The company had announced that foam cups were released last year due to environmental concerns, with the hashtag #DoubleCupBreakup as the trend that the December 1
Dunkin's recent ad campaign uses weak humor to comfort many "double cups" of the time, with slogans like "The Double Cup is Breaking Up" and "Consciously Un-cup-ling" along with the viral hashtag #DoubleCupBreakup.
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Tol helps "double cups" through the transition, some places in Dunkin giving away environmentally friendly, reusable insulating sleeves, known as koozies, which an alternative.
"It is very important to be careful with them throughout that journey," Scott Murphy, director of Dunkin & # 39; Brands, tells the Boston Globe. “The texture of that foam cup, the sides of the sides, it's just a very familiar feeling. It is precisely this intimate connection that we change. "
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The Boston Globe reports that the phenomenon of" double-brewing "ice cream originated on Rhode Island, where the trend is rapidly spreading across New England. been flooded by complaints about his disruption of practice, Murphy said.
"They say, & # 39; You change the best part of my day. & # 39; It was literally soul-crushing, "Murphy told the Globe.
The move has been for ten years.
Dunkin reports use upwards of a billion foam cups each year due to its cheap and light air qualities, but as people become more concerned with protecting the environment, many communities and university colleges have introduced a foam ban. New York City, one of Dunkin's largest nationwide markets with 568 locations from last year, imposed one in 2015, which was vetoed shortly after and re-introduced in 2018.
“We've looked at recyclable cups, we've looked at reusable cups. We've looked at cups that are compostable, ”Murphy said. “We've looked at cups made from recycled water bottles. We have looked at cups that some people have claimed you could drop in the Charles River and they would dissolve. ”
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Dunkin & # 39; chose a new double-walled paper cup in February that is expected to start hitting stores this spring in markets who already have foam bans. However, Murphy said the company discovered that crew members had stored foam cup boxes for many customers pending.
"For every millennial millennial who does not drink foam and wants to make the environment a better place, so is my father, a veteran, who believes it is the best cup in the world and will save that foam cup to store nails in his basement, "Murphy told the news outlet.
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