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Cramer owns it; don’t change it’ attitude towards Apple paid off this week




  • CNBC’s Jim Cramer has been beating the drum about four main obstacles in the market right now – and one of them was Apple’s earnings report.
  • “For the first decade of my forty years in the business, I would dread weeks like this and I would do my best to replace them,” Cramer said.

Jim Cramer has had the same “own it; don’t trade it” trading philosophy at Apple for some time now, and this week showed that patience in action, he said Friday.

The payment came at a crucial time. Cramer has been beating the drum about four main obstacles in the market right now: Wednesday’s Fed meeting, Friday’s jobs report, the debt ceiling and Apple earnings.

“For the first decade of my forty years in the business, I would dread weeks like this, and I would do my best to trade them off — to go flat, so to speak,” Cramer said. “But over time, I’ve come to embrace the unknown, as long as it was on a schedule.”

This week, Cramer’s patience with Apple paid off, he said. The company posted top- and bottom-line beats for the second quarter, thanks to stronger-than-expected iPhone sales.

“I refuse to be shaken out of the best company in the world by a flawed component supplier, or a couple of joker brokers, saying, ‘Hey, things have gotten weaker,'” Cramer said. “It was a classic foul play and I hope you didn’t fall for it.”

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