The company known for its all-you-can-eat biscuits, tabletop chopsticks and its general store feel adds "comfort food with a modern twist" not to the menu, but to the portfolio.
Cracker Barrel Old Country Store has purchased a popular casual restaurant chain Maple Street Biscuit Company in a $ 36 million cash transaction. Maple Street, known for its creative cookery offerings such as "The Squawking Goat" and "The Five and Dime," was founded in 201
Cracker Barrell will convert seven of the Holler & Dash biscuits to Maple Street Biscuit Company stores. "The breakfast and lunch-focused fast-casual category is an attractive segment, and our experience with Holler & Dash has reinforced that belief," said Sandra B. Cochran, CEO of Cracker Barrell, in a statement, "We have long admired Maple Street Biscuit Company with an emphasis on food and hospitality made from scratch. ”
|CBRL||CRACKER BARREL OLD COUN. ST.INC  158.81||+0.18||+ 0.11%|
Cochran added that Maple Street "is positioned to be a leader" in the food and hospitality category made from scratch.
While Cracker Barrell has exploded into a $ 3 billion company with more than 645 stores, efforts to grow beyond the core brand have been mixed at best. In 1994, the chain tested a single-concept implementation called Cracker Barrel Old Country Store Corner Market Located in the suburbs residentia In the neighborhoods, it competed against 7-11 stores. But after three years, the company closed these stores. Cracker Barrell has been more successful in "regionalizing" the menu as it expanded beyond the southern roots. It opened Holler & Dash in 2016, a fast-casual concept aimed at millennials specializing in biscuit sandwiches.
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