Coca-Cola will sell Dasani in aluminum cans and bottles

Coca-Cola ( KO ) will continue to sell Dasani in plastic bottles as well, but it will reduce the amount of plastic in these containers through a process called lightweight. Coke also launches a new hybrid bottle made with up to 50% recycled plastic and renewable, plant-based materials.

When consumers become concerned about plastic pollution, large companies promise to reduce packaging waste. Coca-Cola produced 3.3 million tonnes of plastic in 201[ads1]7, according to a recent report from the Ellen MacArthur Foundation. And environmental activists have called the company to have contributed to the problem. A recent report published by Greenpeace called Coca-Cola "the most productive polluter" compared to other top brands because in a series of global beach cleanups, Coca-Cola brand packages were collected the most.

Environmental obligations can help protect the company's image.

The changes made by Dasani can help Coca-Cola reach these goals and remove about 1 billion virgin plastic bottles, made with non-recycled plastic, from the supply chain over the next five years.

It will have some competition.

Greening Dasani

Using aluminum bottles and cans can help increase the number of Dasani products being recycled. Aluminum is recycled more easily than plastic, and the "How2Recycle" labels should help clarify how the package should be recycled.

The company also launches a new version of Dasani PureFill water dispensers, which allows people to fill their own bottles or cups with Dasani products, including flavored and sparkling water.

Environmentalists claim the best way to eliminate waste is to recycle containers. But "the solution can't be a thing," said Bruce Karas, vice president of environment and sustainability for Coca-Cola North America.

Coca-Cola's plan is to "create a future where consumers have a variety of choices" that can reduce their environmental impact, he said. Launching several types of products will help Coca-Cola learn about consumer behavior, he added.

Making Dasani special

Innovations could not only help Laura King, brand director of Dasani, who noted that Dasani is growing with the new Coca -Cola reaches its goals, but revives interest in Dasani.

bottled water trend.

Sales of packaged water have increased steadily in recent years, according to a report published by researcher Mintel in February. The sector is likely to continue to grow, Mintel said, because consumers are ditching sugary drinks for healthier alternatives such as water and seltzer.

But sales can take a hit if customers decide to refill their own bottles from the tap instead of buying water in plastic bottles to protect the environment.

Dasani is also facing increased competition from store brand watermarks, which consumers often buy in bulk.

"Common brands like Dasani were under pressure," Coca-Cola CEO James Quincey said during an analyst interview discussing the company's second-quarter revenue. "There's a certain challenge there," he said.

But Coca-Cola's premium watermark, Smartwater, is doing "very well," he said. It may be because it offers certain ingredients people will not find in ordinary tap water, including added electrolytes or antioxidants.