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Coca-Cola promised to help fix recovery. How to plan to deliver



The company is committed to making bottles and cans out of at least 50% recycled material over the next 11 years. To do so, Coca-Cola ( KO ) must be able to capture recycled material and use them to make new packaging

It is a large enterprise, especially with Considering the company produced over 3 million tons of plastic packaging in 2017, according to a new report prepared by Ellen MacArthur Foundation, which collaborates with companies to reduce waste.

Coca-Cola is one of many big companies that have made sweeping sustainable promises. Waste reduction obligations are a way for brands to show customers who are increasingly concerned about the environment, they care, and to share this message with employees. In addition, recycling companies provide a way to take more control of their supply chains and avoid potentially volatile commodity markets.

But recycling obligations are difficult to deduct. In order for Coca-Cola to fulfill its promises, the beverage company must make its packages fully recyclable, as it should by 2025. It must also persuade people to recycle properly and it will help if Coke customers live in places with sufficient recycling infrastructure .

If Coca-Cola wants to keep its promise, it must help repair recycling systems in the communities it serves.

  Blue recycling bullies are seen on a residential street in Portland, Oregon. Coca-Cola will use learnings from its Atlanta program to help scale its recycling work.