Coca-Cola leans into a new market (Pepsi is already there)

For decades Coca-Cola (IS) – Get a free report and PepsiCo (PEP) – Get a free report have fought over who had the best coke. It led to the famous “Pepsi Challenge” marketing campaign, which started in 1975 and has been used periodically since then.

The premise was simple. People were asked to try both Pepsi and Coke in a blind taste test, and at least according to the ads, Pepsi was the overwhelming winner.

In reality, people swear by one brand over the other, and “which one is better? The question is really just about marketing campaigns and individual tastes.

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