Coca-Cola launches new orange vanilla flavor

For the first time in more than 10 years, Coca-Cola introduces a new taste.

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The Atlanta-based company recently announced that it would launch Orange Vanilla Coke and Orange Vanilla Coke Zero Sugar.

The new products come on sale February 25 all over the country and will be available in 12 ounce boxes and 20-throw plastic bottles You can also try them exclusively at Wendy's restaurants in the fountain dispensers through the end of the NCAA March Madness basketball tournament. They will then be available in all Coca-Cola dispensers.

The brand tried three other flavors ̵[ads1]1; raspberry, lemon and ginger – but the focus group loved the orange vanilla the most.

So, "the first Coca-Cola brand taste innovations for over a decade," as the company called them in its press release, will be Orange Vanilla Coke and Orange Vanilla Coke Zero Sugar.

In this image from the Atlanta-based Coca-Cola Co., the new flavor Orange Vanilla Coke and Orange Vanilla Coke Zero Sugar appear. The drinks hit stores on February 25th.

"We wanted to bring positive memories of carefree summer days," said Kate Carpenter, brand manager of Coca-Cola, on the company's blog. "That's why we leaned in the orange-vanilla flavor combination – reminiscent of the creamy orange popsicles we grew up lovingly, but in a classic Coke way."

The launch comes on the heels of the introduction of the new diet Coke Blueberry Acai and Strawberry Guava, which was released to "offer a variety of choices to satisfy a variety of tastes and lifestyles," the company said.

Vanilla Coke and Vanilla Coke Zero were introduced in 2007, and Cherry Coke has been around since 1985.

Learn more about the latest flavor here.

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