- Coca-Cola launches its first new taste of more than a decade of Orange Vanilla Coke and Orange Vanilla Coke Zero Sugar.
- The rushing giant decided to launch the new flavor after noting that the sale of flavored beverages – such as vanilla coke and cherry cola – grew without significant marketing or innovation.
- Taste testers considered Orange Vanilla Coke a worthy, Creamsicle-esque addition to the classic Coca-Cola portfolio.
Coca-Cola debuts its first new taste in more than a decade.
On Friday, the company announced that Orange Vanilla Coke and Orange Vanilla Coke Zero Sugar will be available over the US in late February.
Coca-Cola began investigating the possibility of adding new flavors of his classic cola a year ago, after the launch of Coke Zero Sugar in the United States, Coca-Cola brand director Kate Carpenter told Business Insider.
"We hadn't touched our tastes from an innovation point ̵
According to Carpenter, retailing of flavored Coca-Cola beverages grew 2% through the third quarter without significant marketing. Americans are increasingly looking for variety, especially as many have stopped drinking soda as an everyday routine. Last year, Diet Coke jumped after selling four new flavors, including Feisty Cherry and Twisted Mango.
Read more: Millennials almost killed Diet Coke – now they are their fuel
Coca-Cola settled on Orange Vanilla as the new flavor after a successful test in Canada, where several different flavors had been available for a limited period. Further testing showed that people were drawn to "unexpected knowledge" of the drink.
Business Insider tasters confirmed that the drink was more appealing than expected and described it as a sweet, Creamsicle-esque cola with notes from Fanta. The drink avoids emphasizing any acidity in orange that can collide with Coca-Cola's classic flavors, and produces a smooth, albeit green, saccharin drink.
In addition to the new flavor, Coca-Cola is launching new packaging for other flavors, such as Cherries and Vanilla. Coca-Cola also launches a marketing campaign to promote orange vanilla cola as well as highlight other flavored colas.