Coca-Cola Plus coffee and its sugar alternative are part of increasing diversification. of beverages that have helped the company increase sales.
Supply of signature Brazilian coffee beans is available in over 25 international markets after successful trial runs back to 2017.
"International, a scaled-up launch of Coca-Cola Plus Coffee in more than 20 markets with a diligent consumer focus , consistent messaging and an integrated execution plan have driven strong performance, "said the Atlanta-based company. However, international success has not led Coca-Cola to commit to bringing the product to the United States, according to a company spokeswoman.
The carbonated soft drinks market fell by 1[ads1].6 percent annually from 2012 to 2017, according to a lookup .com report, and brands have responded with a variety of strategies. As consumers drink less sugary soda and look for healthier alternatives, beverage companies have had no choice but to adjust their product layout.
But Coca-Cola topped Wall Street's sales expectations in Friday's third-quarter earnings report, hitting the stock 2 percent higher on the back of a changed product development strategy. Revenue increased 8 percent for the Atlanta-based beverage giant.
"Our results give us confidence that our strategies address our consumers, customers and system," CEO James Quincey said in a statement. "We position the company to create a better shared future for all our stakeholders."
Coke's moves toward smaller cans, lower calorie intake without sacrificing taste, and low-sugar offerings, such as sparkling aqueous drinks, have helped boost revenue, the company said.
The largest contributor to retail growth was the US flagship, driven by continued double-digit volume gains in Coca-Cola Zero Sugar, as well as strong growth in smaller packages, led by double-digit growth in 7.5 ounce mini-kids.
Coca Cola Plus Coffee is the company's second attempt to mix the two drinks together under its flagship brand name. The predecessor, Coca Cola Blāk, launched internationally in 2006, but failed to catch up and was wound up two years later.
Global coffee consumption is growing at 5.5 percent a year, according to Mordor Intelligence. And after Starbucks and Kraft-Heinz, who own the Maxwell House brand, among other things, Mordor ranked Coca-Cola as the third largest global player in the coffee market.
The Coke Plus Coffee product family packs a little more caffeine than a regular Coke box, but still clings to what a traditional cup of coffee contains. A typical cup of 8 grams of coffee has 95 to 165 milligrams of caffeine. and a typical 8-ounce serving of cola has 24 to 46 milligrams, according to the Mayo Clinic.
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In a further expansion of the coffee business, Coca-Cola closed its $ 5.1 billion acquisition of England-based Costa Coffee, which became announced in August this year, earlier this year. Costa joins Coca-Cola's extensive family of non-soft drinks brands, including Dasani, Odwalla and Honest Tea, which target the ever-growing base of health-conscious consumers.
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