Clay Travis’ free beer experiment shows people “don’t want to be seen” with Bud Light
May 9, 2023 | 01:05
OutKick founder Clay Travis conducted an experiment over the weekend offering various cans of free beer at a concert, and concluded that drinking Bud Light is now taboo in public.
Travis posted several videos of his cooler through the night as a “weekend experiment”[ads1]; at a concert in the Nashville area. The experiment allowed those who went to “Choose which beer you want.”
“No one would drink Bud Light all night long. Big problem going forward for Bud Light is that a lot of people don’t even want to be seen with the product. They just choose another brand,” he said.
The first video he posted from 6:45 p.m. showed his cooler full of several types of beer, including Michelob Ultra, Yuengling and Bud Light. He posted another video toward the end of the evening at 10:15 p.m. in which the cooler appeared to have only cans of Bud Light left, indicating that those who took the free beer would only choose the other brands.
“I’m no marketing expert, but the only beer left,” he said, is Bud Light, adding that this is “not ideal, not good” for the brand.
In a subsequent tweet, he commented on how Bud Light’s current scandal has been an “unmitigated disaster” for the brand.
“Total consumption of Bud Light is now down 26%. It’s an unmitigated disaster for the brand. And many are now avoiding the beer to avoid being mocked for drinking the beer,” he tweeted.
“There’s no quick fix here, the brand is being slaughtered in red state beer drinking circles. Bet there’s hardly anyone at the SEC tailgates this fall.”
Bud Light faced massive backlash after a marketing gimmick featuring transgender activist Dylan Mulvaney.
The company created commemorative beer for Mulvaney to celebrate the activist’s first full year of “girlhood.”
Mulvaney, who has interviewed President Biden, recently made headlines for suggesting it should be illegal to misgender transgender people.
The company also faced backlash when its marketing director, Alissa Heinerscheid, said in an interview that she was inspired to update the beer company’s “horrible” and “out of touch” humor with inclusive messages to attract younger customers.
Heinerscheid and her boss Daniel Blake have since been placed on leave.
Travis recently spoke about the social implications of the scandal across the United States during an interview on “Fox & Friends.”
“For Bud Light, I think this is an unmitigated disaster, and it’s completely and utterly self-inflicted. I don’t really know how they’re going to climb out of this mess, because people are now ridiculing other people when they see them drinking Bud Light,” he said.
While Travis observed that Bud Light was once the popular choice for a casual beer, “now, a lot of people, when they go up to the bar, or they go out to the grocery store, and they buy beer, they think to themselves, ‘I’m buying anything but Bud Light.’
He added that other big companies should be far more careful about offending consumers.
“I think this is a warning to all brands out there who have learned over the last 20 years or so that there are no consequences for being super-woke when it comes to trying to appeal to the far left in this country,” said he.