Pour one out for the Choco Taco.
The beloved Klondike product, ice cream packaged in a taco-shaped cone, has been discontinued.
“Over the past 2 years, we have experienced an unprecedented increase in demand across our portfolio and have had to make very tough decisions to ensure the availability of our entire portfolio across the country,” a Klondike Brand representative told CNN Business in a email, adding “we know this can be very disappointing.”
You can still find Choco Tacos when sellers go through their inventory, the representative said.
During the pandemic, it became common for companies to slim down their portfolios to help meet demand for their most popular items. But even less popular products have devoted fans who are upset about the decisions.
The Choco Taco was born in the early 1980s, according to a 2016 article in Eater. At first it was available mostly through ice cream trucks. Eventually, Unilever, which now owns Klondike, began to distribute the product more widely.
Ice cream in a waffle cone with toppings is not entirely innovative. But ice cream in a taco shell – it was a game changer, according to inventor Alan Drazen.
“When you eat a sugar cone, you usually eat the nuts, chocolate and ice cream on top,” Drazen told Eater. “With the Choco Taco, you get ice cream, cone, nuts and chocolate with just about every bite.”
For many, the Choco Taco evokes old memories of biting into a cold, sweet treat on a hot summer day. Others may have more recent memories, especially because Taco Bell — which used to sell the product years ago — brought it back to some stores for a limited time earlier this year.
However, not all hope is lost. Some famous fans are already trying to figure out ways to revive the Choco Taco.
“I’d like to buy the rights to your Choco Taco and keep it from melting away from future generations’ childhoods,” Reddit co-founder Alexis Ohanian tweeted at Unilever, Klondike’s parent company. Patrick Shriver black that he would “go into this.”