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Business

Chipotle’s water cup lights trick lemonade thieves




The burrito chain has released a candle in honor of National Lemonade Day, which fell on Saturday this year, according to a press release. The light pokes fun at customers’ habit of sneaking some free juice by “accidentally” filling a free water cup with lemonade instead.

The cheeky, limited-edition soy candle is designed to look exactly like a Chipotle water cup and is lemonade-scented, the release explained.

Miller High Life has an ice cream that tastes like a dive bar

And a bonus for lemonade lovers: Each candle comes with a promo code that you can redeem for free lemonade at your local Chipotle.

Chipotle superfans can purchase a candle for $28 on the company’s merchandise website while supplies last.

The brand has recognized the lemonade trick before, tweeting“in this house we love and appreciate people who don’t put lemonade in their water cups” in 2018.

For Chipotle, it seems the real goal of playing in the water cup meme isn’t to cut down on lemonade theft so much as to connect with fans.

“Social is the premier destination for us to listen to and engage with our superfans,” Chris Brandt, Chipotle’s chief marketing officer, said in the release. “When they see these light-hearted tributes to social talk and fan behavior, they feel even more connected to Chipotle.”





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