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Home / Business / Chipotle's CEO says the company is undergoing a digital revolution.

Chipotle's CEO says the company is undergoing a digital revolution.



The Mexican chain has added a second line in its stores that only contain digital orders, and it tests "Chipotlanes", which allows customers to order online and retrieve through a run-to-lane in some stores. It offers delivery through the app and delivery platforms.

In the last three months of in 2018, Chipotle's digital sales grew 66%.

"We are definitely under a digital transformation at Chipotle," said CEO Brian Niccol CNN's Christine Romans.

Niccol became CEO a year ago, replacing Chipotle founder and chairman Steve Ells.

  CNN's Christine Romans sits down with Chipotle CEO to discuss the chain's turnaround. share price and what the future of the restaurants looks like.
He was keen to turn the company after a difficult period. Customers were reluctant to rely on the restaurant for an E. coli outbreak that made 60 Chipotle customers in 14 states sick in late 2015 and early 2016. Chipotle ( CMG ) CMG ) Also worn to contain several norovirus events in their restaurants in recent years.

In addition to focusing on digital enhancements, Niccol highlights the company's real ingredients and creates menu innovations such as diet-friendly bowls.

The work is working. The company's share has increased by 35% over the past year and sales are growing. In the fourth quarter last year, comparable restaurant sales increased by 6%.

As far as a turn goes, "we're definitely just getting started," he said. "There is still so much opportunity ahead of us, and there is still a lot of work to do."


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