The Mexican chain has added a second line in its stores that only contain digital orders, and it tests "Chipotlanes", which allows customers to order online and retrieve through a run-to-lane in some stores. It offers delivery through the app and delivery platforms.
In the last three months of in 2018, Chipotle's digital sales grew 66%.
"We are definitely under a digital transformation at Chipotle," said CEO Brian Niccol CNN's Christine Romans.
Niccol became CEO a year ago, replacing Chipotle founder and chairman Steve Ells.
In addition to focusing on digital enhancements, Niccol highlights the company's real ingredients and creates menu innovations such as diet-friendly bowls.
The work is working. The company's share has increased by 35% over the past year and sales are growing. In the fourth quarter last year, comparable restaurant sales increased by 6%.
As far as a turn goes, "we're definitely just getting started," he said. "There is still so much opportunity ahead of us, and there is still a lot of work to do."