Published on May 31, 2019 |
by Dr. Maximilian Holland
31. May 2019 by Dr. Maximilian Holland
Tesla has just launched prices and ordering for the Tesla Model 3 which will be made in Shanghai Gigafactory. The price of 328,000 RMB ($ 47,475) for the Standard Range Plus is before local incentives, crushing fossil rivals in the same class and without any similar specifications, the BMW 3 Series and the Mercedes C-Class (also locally produced in China). [1
The price comes at a saving of 49,000 RMB ($ 7,100) compared to the current imported Model 3 Standard Range I addition to. The effective cost of the consumer will be further reduced by a number of local incentives that vary by city and province. Imported EV usually has less or no access to these local incentives.
The price is set to undergo other international premium sedans in the Chinese market:
Remember: MIC M3 SR + 328,000 RMB already included VAT, Also consumers could save money on license fee / fee. The BMW 3 Series and the Mercedes C Class also start at around 330,000 RMB Series in China as well (yes, they are also made in China).
– Vincent (@ vincent13031925) May 31, 2019
While the Base BMW 3 Series and Mercedes C-Class have similar starting prices for the Tesla Model 3 Standard Range Plus, the specifications of their base models are too low to be considered peers. The closest matched Mercedes, the C300L sport (0 to 100 km / h in 6.4 seconds) starts from an MSRP of 474 800 RMB. It's 45% more expensive, and without Autopilot and other features standard with Tesla – and it's still almost a second slower. The closest matched BMW appears to be 330i xDrive M (0 to 100 km / h in 6.2 seconds), from 449 800 RMB. It is 37% more expensive and does not have the technical characteristics or acceleration of Tesla.
EPA ratings at best provide these fossil fuel fuel vehicles at around 9 liters / 100 km (27 MPG). Owners who run 15,000 km per year will thus spend 9,700 RMB ($ 1,400) per year on fuel (@ ~ 7.6 RMB per liter). With electricity priced around 0.5 RMB (7.2 US cents) / kWh in China, the same annual drive in Tesla (consuming ~ 160 Wh / km) will cost only 1200 RMB (around $ 175). Essentially, Tesla will probably save around 8,000 RMB (around $ 1150) each year in fuel costs compared to fossil "alternatives."
So, Tesla has better technology, better performance, a much lower purchase price (even before considering local incentives) and much lower operating costs than premium fossil colleagues from BMW and Mercedes. It also has better security, will improve significantly over time (via over-the-air updates) and will have significantly better residual value (pollution restrictions are constantly increasing in Chinese cities).
Knowledgeable Chinese consumers obviously understand all this – the ordering page of the Tesla Model 3 has been overloaded over the past several hours. Tesla currently indicates a delivery estimate of 6 to 10 months for the locally produced vehicle, in line with the planned upgrading of production in Shanghai towards the end of 2019 and early 2020. Have you ordered Tesla Model 3 in China? Please join the comments to share your thoughts.
The editor's note: The most common and highest requirement from Tesla [TSLA] has recently been that the demand for Tesla vehicles has fallen. In my opinion, it would not make sense to open up the order for Chinese-built Model 3 which will not be delivered for another 6-10 months and will crush US Building Model 3 orders that are not already located. There is no point … if there is a demand problem.
On the other hand, if Tesla has greater demand than supply, it is best to open the order for the Chinese-built model 3 a half years in advance since Tesla will still send as many cars as it does can produce in the meantime, while collecting data on how much demand is only in China for Chinese model 3, and thus what to do first in gigafactory.