Chick-file-A faces up the heat.
The chicken chain tests Spicy Chick-n-Strips in a smattering of places across the country, including restaurants in Phoenix, Arizona; Philadelphia, Pennsylvania; Waco, Texas; and South Texas.
The Spicy Chick-n-Strips mainly combine the chain's original chicken strips with Spicy Chicken Sandwich. The sales result of the Spicy Chick-n-Strips will determine if the menu selection goes national.
"The spice is certainly a trend, but we do not think it goes anywhere," said Amanda Norris, CEO of Chick-fil-A , the menu recently Business Insider.
Read more: Chick-fil-A examines vegan menu items like chains like Burger King and Chipotle double down on meat substitutes
"We just see it grow – just look at what we sell in spring spicy sandwich, Norris continued. "So, I think you should see Chick-fil-A do more with the spicy." So far, Norris says Spicy Chick-n-Strips have sold well. level of nicely demanding for spicy strips, especially as people's preferences change towards spicier options.
However, Chick-File-A is extremely intentional by expanding new menu items, and ensuring that both customers and employees are prepared for the dish. It usually takes around 18 to 24 months for a new menu item to go from a spark of inspiration to being served in the stores.