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Chicago Starbucks Reserve Roaster opens on Magnificent Mile November 15



CHICAGO – The biggest Starbucks in the world open Friday in Windy City.

The site will open Nov. 15 on the Magnificent Mile as the company's sixth and latest Reserve Roaster, an immersive, theatrical experience dedicated to roasting and brewing small batch coffee from around the world.

Somewhere between a shrine for beans and a Willy Wonka coffee, the Roaster has three coffee shops, a cocktail bar and a selection of food from the Italian bakery Princi – each with a distinctive Chicago flare.

The Chicago payout joins existing locations in New York, Tokyo, Shanghai, Milan and Seattle, which opened the first Reserve Roaster in 2014.

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Why did Starbucks choose Chicago?

This is not the first time Chicago claims the world's largest Starbucks or company first.

The Seattle chain opened its first store outside Pacific Northwest in Chicago in 1987. Then in 1993, Starbucks built its first airport location in O & # 39; Hare International.

A few years later in 1995, Starbucks built a 4,000 square foot location on Rush Street which was the largest at that time.

"This roaster is a representation of the relationship Starbucks has had with Chicago," said CEO Kevin Johnson in a press preview Tuesday. "Chicago has been a market where we innovate and try new things."

The roaster almost employs 200 people, many recruited from Starbucks locations across the country, occupying the five-story, approximately 35,000-square-foot Crate & Barrel building on the corner of North Michigan Avenue and Erie Street. "For us, this is truly a dream. The building history here is very unique, "said Johnson.

The white building was originally built in 1990 and was a long-standing facet of the city's Magnificent Mile. Jill Enomoto, vice president of Roaster Design & Concept for Starbucks, said that designers played by the building's natural light and textured. Roastery's 56-foot steel jug, which holds and transmits beans, runs straight up the middle of the building's glass atrium, while long, thin, winding bars carry coffee to each of the bars throughout the rectangular structure.

"All your senses – Your sights, your smells, your sound – are amazing in a building like this, "says Crate & Barrel founder Gordon Segal, who collaborated on the project with former Starbucks CEO Howard Schultz.

The Roaster dedicates a" love letter "to Chicago on the fourth floor.

" Chicago, you inspire us. Your people, your city, your architecture, your music, your art. Your neighborhoods and communities, "sounds the mural." Thank you. "

What can visitors eat and drink?

Unlike other Starbucks locations, which serve coffee blends, the Roaster only serves rare coffee, fried on the spot in small batches. The new location is expected to roast 200,000 pounds per year in 25 pounds.

On the ground floor, visitors can observe the coffee roasting process and taste classic espresso drinks from the Reserve Coffee Bar. When the brothers prepare the beans, visitors can see in real time where they originate. Visitors can also cycle in the Midwest's first curved escalator, which offers a 360-degree tour of roasting and brewing below.


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