Chevy had a good third quarter for truck sales, with Silverado sales up 16 percent compared to the second quarter when 155,482 moved. But it was not enough to get out of third place in Detroit's truck war when Ram spent them again, like they did in the second quarter . Chevy will have to get used to the view from the third.
Ram sold 161,635 trucks in the third quarter to remain in second place, while the all-conquering Ford F Series sold 214,176, a six percent dip for them, but more than enough to remain in first place, per Detroit Free Press . GM as a company ordered the Ford F-Series if you add GMC Sierra sales (66,198), but let's not empty ourselves.
Silverado was again an over-run, and analysts expect it to continue. Via Freep:
"Whatever the outcome for a month or quarter, based on the incentives and promotions offered, the long-term trend is that Ram will permanently outperform Chevrolet," said Jon Gabrielsen, market analyst and auto advisor.
GM in turn claims that they are not concerned.
"Chevrolet Silverado retail sales are exceptionally strong, and when combined with third-quarter GMC Sierra record sales, we have the industry's leading truck franchise," said spokesman Tom Henderson.
But make no mistake about it: This hurts Chevy. Don't expect things to get better in the fourth quarter either. Silverado sales may even be much worse, in part thanks to the ongoing strike, as unsold stocks begin to disappear.
does Silverado and Sierra, ”said Michelle Krebs, executive analyst for Autotrader. “Staggering inventory comes at a time of year when pickup sales are strong, and at a time when GM is in launch mode with its full range of trucks. This will lead the Chevrolet Silverado even further behind the popular Ram in sales. "
The strike costs GM hundreds of millions of dollars but we will not know the final turnout until after it is resolved, although some of it remains unknown forever. It's almost impossible, for example, to calculate how many Silverado sales were missed because someone went into a Chevy dealership to buy a specific message and alternatives, but because of the work stoppage it was unavailable, so they turned around and bought a Ram or Ford instead.
GM is still hugely profitable and will remain that way for the foreseeable future, so the fact that Chevy is third in The Truck Wars is not very meaningful in some big pictures. I'm sure there have been many meetings about it at GM headquarters, but some fists knocked on the tables. Lots of upper middle management anxiety. Some poor children of one of them were probably screamed for no apparent reason. It wasn't your fault, son, it was Silverados.