When you might have thought there was nothing new to innovate in toilet paper, Charmin comes out with "Forever Roll."
It doesn't always happen forever, but the Tagline for the Product claims that users can go up to a month without running out.
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Forever Roll even comes with a free stand (if you buy three rolls) because regular toilet paper holders are not strong or large probably apparently.
Forever Roll comes in single-user and multi-user sizes with the single user starting at $ 5.49. A multi-use roll will set you back $ 9.99. A three-roll starter kit (with free stand) is on sale for $ 29.97 plus free shipping. Two of the three starter packs on the website were already sold out.
The multipurpose roller has 1700 sheets (185 square feet), one foot in diameter and weighs two pounds.
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Charmin's website says the company offers a money-back guarantee, saying there is "nothing to lose but the trouble of swapping the roll."