See Edge, Celebrity Cruises & # 39; Brand New, Billion Dollar Dollars, Yeah, that's what it costs to build a cruise ship these days, often even more.
Thirty million people are expected to intersect in 2019, up over 12 million from ten years ago, according to the Cruise Lines International Association.
"We're still scratching the surface," says Richard Fain, CEO and CEO of Royal Caribbean, Celebrity's parent company. He knows a growing industry when he sees one. "In the United States, for example, only about three percent of Americans take a cruise in any given year. And if you go to Europe, it's less than half that level. If you go to Asia, it's a fraction of that and with the level. "
" We currently have 18 new ships on order, "he said.
Royal Caribbean's Symphony of the Seas is the world's largest cruise ship at the moment. Capacity: more than 6,600 passengers, 2 200 crews. It's five times the size of the Titanic.
Along with the big three – Royal Caribbean, Carnival and Norwegian – almost 80 percent of the world's cruise passengers carry.
The competition between them has been like a weapon race, of great importance.
"In the 70s, the concept was" Let's design a ship that really is like a yacht, "Fain said." In the 1980s, we said, "Let's design something much more like a hotel and have better rooms, nicer places to go, more things to do. "And today we are talking about," This should be more like a city. " "
" So, bigger, bigger, bigger, bigger, why? "Correspondent Martha Teichner asked."
"The bigger ship also gives us a set value," he replied. "We could only make it profit, but then we gave nothing new to them."
And new is the name So, Royal Caribbean says it drops about half of what it does from the economies of scale to innovation.
In "The Cave," the designers of Edge used video game technology to try their ideas almost. "That's exactly the point where a person noticed that the olives in the martinis were too small! "John-Paul Lamb, who is responsible for all hotel operations on board Edge.
But innovations, such as the multicolored chandeliers, are not just eye effects for the passengers.  martha-teichner-aboard-celebrity-edge-620.jpg "height =" 350 "width =" 620 "class =" lazyload "data-srcset =" https://cbsnews1.cbsistatic.com/hub/i/ r / 2019/05/02 / 934aa4ab-ee09-4abb-865c-2ae01f138695 / thumbnail / 620×350 / 396efdfecd66a455f9ef90c8bb1baef2 / Martha t one-abyard-celebrity-edge-620.jpg 1x, https://cbsnews2.cbsistatic.com/ hub / i / r / 2019/05/02 / 934aa4ab-ee09-4abb-865c-2ae01f138695 / thumbnail / 1240×700 / 4e9233cd416045ccf64d781e0828baf96045ccf64d781e0828baf9 / martha-teichner-aboard-celebrity-edge-620.jpg 2x "srcset =" data: image / svg + xml,% 3Csvg% 20xmlns% 3D & # 39; http% 3A% 2F% 2Fwww.w3.org% 2F2000% 2Fsvg & # 39;% 20viewBox% 3D & 0% 200% 20 620% 20 350% 2f% 3E "/>
The bridge, the domain of Captain Dimitrios Kefetzis, is more space age than swashbuckling. "This is state-of-the-art," he told Teichner. "It can't be any better when we talk."
Unique in the cruise ship world: A super-sophisticated touch screen.
And under the passenger tires is a "superhighway" that the crew refers to as "I-95." "It goes all the way to the back of the ship, the whole back of the ship, all the way to the tip," said Lam.
It is over a thousand meters long, and behind each door there is something amazing. How about a room filled with red wine?
And cooling in a chilled room is pallets of aluminum water bottles. "When we launched Edge, we made a commitment that we would eliminate all disposable plastic on board," Lamb said.
In an industry that is not known for environmental responsibility, Edge has its own recycling. There is also a sewage treatment plant on board.
But what attracts passengers is the next big thing. On board is Edge a Magic Carpet, a 90-ton platform that levitates up and down the side of the ship.
You are on the edge of the edge.
Lam said: "We can go all the way to deck 16, we can take it down to deck 5, or we can take it all the way down to deck 1. You always look at the sea. That's what makes this ship
Not a bad place to watch the sunset.