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Home / Business / Casting a Wider Net: Audi's EV Push will not ignore the Entry Level Crowd

Casting a Wider Net: Audi's EV Push will not ignore the Entry Level Crowd



Audi plans to make a green new deal with premium-minded limited-funds buyers. With the brand's Volkswagen group parent going all-in on electric vehicles, Audi has access to everything it needs from Mom's spare part. This will be helpful.

It seems like a cheaper, smaller EV is Audi's next big revealer, with Golf size I.D. Neo hatch serves as a starting point for a new input level electrically.

Having already shown the precious E-Tron medium-sized SUV, its Sportback siblings and a GT concept that strongly hinted at a future four-door "coupe", Audi turn the mind to the low end of the premium market. Underpinning the smaller vehicle will be VW's dedicated MEB electrical architecture.

According to Automotive News Europe Audi confirmed its plans to debut a "compact compact SUV concept" at next month's Geneva Motor Show, a borrower VW's MEB leg. Thanks to economies of scale, the VW Group believes that it is able to offer a range of EVs in different segments with only a modest mark on comparable combustion cars.

The term tied to Geneva is apparently a close interaction with a production model slated for a late 2020 launch. Deliveries will begin in early 2021, when the larger Audi EVs (and competitors) will have had time to reach buyers and normalize the idea of ​​a full electric German luxury car from a regular brand. Production will take place next to I.D. Neo at VW's Zwickau plant.

Earlier reports claim that the named Audi comes with a footprint similar to Q3 crossover. Expect a rear drive setup in single-motor power, all-wheel drive with twin propulsion units.

As previous specifications for I.D. Neo claims 181 horsepower and 221 lb-ft with instant torque, the cheapest Audi EV will mirror these figures. While driving distance is dependent on battery size decisions, Audi has not yet revealed, industry sentiment states 200 kilometers should be the absolute minimum.

The first MEB-based vehicle enters Europe early next year, with many models to follow. Audi's E-Tron SUV is sold later this year.

[Image: Audi AG]


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