The lineup of iPhone 11 and iPhone 11 Pro has been revealed in a week and a half, and naturally we know pretty much what to expect: a big focus on camera improvements thanks to the new triple camera system.
Although the shape of the general chassis does not change, we expect some adjustments to the back of the phone. This obviously includes the larger square camera protrusion, but also some new color options and matte glass instead of glossy finish. Photos posted on Slashleaks show another slight design change: the Apple logo has moved downwards and is now centered vertically and horizontally.
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The logo has probably been moved to accommodate the larger triple camera area. If it retained its original location, there would not be much padding between the bottom of the camera body and the blade of the Apple logo.
The location of the logo can also serve as an indicator for users who want to take advantage of the new iPhone 11 bilateral wireless charging / power sharing features. It is believed that the iPhone 11 will be able to charge AirPods wirelessly, simply by placing the AirPods case on the back of the phone. Since the current Qi charging coil is centered, the Apple logo will be a perfect match for the adjustment.
The centered Apple logo may also confirm a report from a supposed Foxconn employee a few weeks ago. In a forum post, the leak said that Apple would remove the 'iPhone' text completely from the back of the phone this year. This will mean that the back of the device will be fully open for branding except the Apple logo. With just one item to place, it would be aesthetically sensible to really center it.
By the way, the cases depicted in these pictures look like official Apple cases, but they are not. They are counterfeits / clones made by Chinese manufacturers, in packaging designed to look like official Apple accessories.
On Twitter, Benjamin Geskin mocked the iPhone 11 and iPhone 11 Pro lineup based on the new logo placement information and lack of "iPhone" text.
The minimally labeled ornaments certainly provide an elegant design, although the camera body is still a bit controversial. We'll see the real thing soon. Stay tuned to 9to5Mac as we give you full coverage of all announcements from Apple's iPhone event on September 10.