Carlsberg works with beer bottles made of paper
Fiber bottles are better for the environment than aluminum or glass because they are sourced sustainably and because the material has a "very low impact on the production process," explained Myriam Shingleton, vice president of group development for Carlsberg.
"The energy and efficiency of the technology we use" reduces carbon emissions compared to other production processes, she said.
Carlsberg started working on the new type of packaging in 201[ads1]5, and is still a few years away – at least – from selling the bottle to customers. One reason why it takes so long to develop an efficient paper bottle is because Carlsberg needs to make sure the new package does not change the taste of the carbonated beverage, and because the types of materials it seeks, such as the bio-based polymer feed, are not commercially available.
To move the matter forward, Carlsberg has collaborated with packaging experts and other companies. On Thursday, Carlsberg said that Absolut, Coca-Cola and L & # 39; Oréal join the effort to develop efficient paper packaging. Several partners can help increase the usual demand for the type of materials it needs.
Shingleton noted that Carlsberg does not hope to replace his boxes and bottles with the new model. Instead, the company wants to offer its customers a different alternative.
Carlsberg is not the only company that gets creative about packaging.
Carlsberg has already launched some innovations that help cut down on waste.
