On Thursday, the Danish beer company unveiled two new recyclable prototypes of the sustainable woodworked fiber-optic bottle, and it hopes to finally bring it to market. One version is lined with a thin film of recycled PET plastic to prevent beer from seeping out. The other uses a bio-based feed. The prototypes will be used to test the linings.
For Carlsberg, innovation is a way of reducing the impact on the environment and providing consumers with an interesting new alternative.
Fiber bottles are better for the environment than aluminum or glass because they are sourced sustainably and because the material has a "very low impact on the production process," explained Myriam Shingleton, vice president of group development for Carlsberg.
"The energy and efficiency of the technology we use" reduces carbon emissions compared to other production processes, she said.
Carlsberg started working on the new type of packaging in 201
5, and is still a few years away – at least – from selling the bottle to customers. One reason why it takes so long to develop an efficient paper bottle is because Carlsberg needs to make sure the new package does not change the taste of the carbonated beverage, and because the types of materials it seeks, such as the bio-based polymer feed, are not commercially available.
To move the matter forward, Carlsberg has collaborated with packaging experts and other companies. On Thursday, Carlsberg said that Absolut, Coca-Cola and L & # 39; Oréal join the effort to develop efficient paper packaging. Several partners can help increase the usual demand for the type of materials it needs.
Shingleton noted that Carlsberg does not hope to replace his boxes and bottles with the new model. Instead, the company wants to offer its customers a different alternative.
Carlsberg is not the only company that gets creative about packaging.
Unilever has tried out soap-like shampoos, bamboo toothbrushes, cardboard deodorant sticks, and reusable packages to help it achieve its sustainability goals. PepsiCo and Coca-Cola each have plans to start selling water in aluminum cans to reduce the use of plastic packaging. Adidas makes a recyclable shoe, and Procter & Gamble is testing refillable packages for Olay moisturizers.
Carlsberg has already launched some innovations that help cut down on waste.
Last year, the company began selling beer in "snap packages." The packages have beer cans that were glued together, rather than held together by plastic rings that often end up polluting the ocean and can harm wildlife. It took Carlsberg and the partners three years to develop the technology.