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Careful to pay $ 2.35 Billion for Online Iup Start Assurance IQ


Prudential Financial Inc. has agreed to pay $ 2.35 billion for an online startup as traditional life insurance companies seek to reach digital savvy customers who shop on the Internet.

Leaders of Prudential said Assurance IQ Inc., a three-year-out company based in Bellevue, Wash., Can help solve a decade-old problem of destroying many of the biggest names in life insurance: selling to the class from middle class. The 144-year-old Prudential, the nation's largest after-life insurance company, said it would provide up to $ 1.15 billion …

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