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Can newspapers be saved from Big Tech? This proposal aims to try

Lobbyists for the newspaper industry promote the bill as a way to even playground between their businesses and the two giants in the online advertising market Google and Facebook.

The bill will provide newspapers and publishers with a four-year antitrust exemption so that they can join in negotiations with online platforms.

David Chavern, CEO of News Media Alliance, a group that has spun the idea, says publishers need the legal right to achieve a "better" deal with Google and Facebook.

"What we ask for is the ability of news publishers to act collectively to negotiate for a better and more sustainable event, "Chavern told CNN Business in an interview." Because the platforms now [take] benefit from all the content and very little of the money returns to Tech's antitrust problem has been out in the open for years [1[ads1]9659006] Tech's antitrust problem has been out in the open for years David Cicilline, the bill didn't really go anywhere, but now Cicilline is chairman of the Court's subcommittee overseeing the antitrust law, and he has a Republican co-sponsor: Rep. Doug Collins.

"There is not much bipartisan in House Judiciary right now. And this bill is one of them, "said Chavern." So it tells you it's in a unique place in a unique moment. And I actually think we can get this thing going. "

A delivery note was introduced in Senate earlier this month, again by a two-part mating: Republican Senator John Kennedy of Louisiana and Democratic Senator Amy Klobuchar of Minnesota. A hearing is not yet scheduled in the Senate. Reliable Sources "as he will hear from the Witnesses about" the impact of these great duopolies on access to reliable local news, reliable information. " "Really takes a lot of revenue, uses the content of local newspapers and online publishers, and lets them out of business."

Technology leaders see it very differently, of course. in printed newspapers was clear even before Facebook was launched.

This debate is sure to come up on Tuesday's hearing.

  Mounting of antitrust control has Silicon Valley on the defensive

Chavern will testify. So will Sally Hubbard from the Open Markets Institute.

Hubbard said she supports the bill, although "I usually don't support exceptions to the antitrust law."

"At this point, she said," Negotiating power that technology companies have is so great, and publishers really have no negotiating capacity to get reasonable terms. So I think it is appropriate for this situation and especially because it is limited in scope. "

In a major departure from his day job, Atlanta Journal-Constitution editor Kevin Riley will also witness Tuesday.

Riley said he has already talked to Collins about the importance of the bill.

Really looking at this problem is starting to see that it's not a republican problem or a democratic problem – it's a US problem, Riley says. "And the people who are most affected by this are not really journalists or newspaper owners. They are people … There are people all over the country who rely on their local newspaper to do their job."

Chavern said Publishers will be able to negotiate four key factors with the platforms, including the financial relationship, the control of customer data, and the visibility of news brands.

The second factor, he said, is the power of technological algorithms – or, as Chavern put it, "the secret rules that change with a moment and determine how news is delivered and to whom."

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