Bytedance has invested RMB 8.1 million in the online lexicon Hudong Baike, sometimes known as baike.com, to enrich the content offering of content aggregator Jinri Toutiao, who recently launched his standalone search  Why it matters: The investment in Hudong Baike, similar to Baidu's online lexicon Baidu Baike, could escalate the rivalry between Bytedance and Baidu as the former moves further into the Internet-seeking landscape.
Bytedance challenges Baidus monopoly with the search engine in the app
Details: Bytedance's investment would give it a 22.2% stake in baike.com, making it the largest shareholder in the online lexicon posted by Hudong Baike Founder Pan Haidong holds close to 15% of all shares.
- Baike.com currently has around 8.6 million page views per day, according to domain analysis site Alexa.cn, which is far behind Baidu Baike's 130 million daily page views.
- Bytedance reached a long-term strategic partnership with Hudong Baike in April to provide Jinri Toutiao users with lexicon content.
Context: Bytedance has laid the foundation for its search services with Jinri Toutiao since 2017, according to a report from media outlet 36Kr.
- Baidu has sought to curb the development of Bytedance's search services, and filed a lawsuit in April against the company accusing the owner of Douyin of stealing a variety of search results from Baidu. City dance sued Baidu the same day for stealing Douyin trending videos.
- Hudong Baike was founded in 2005 and listed on China's new OTC market in February 2016, but soon had to pause transactions in March 2017 due to low quality and even fake listings. The company eventually decided to delist in August 2018.