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/ Source: TODAY
By Erica Chayes Wida
Did anyone else just watch Burger King's Super Bowl commercial waiting for a dramatic end Who never came? You are not alone.
The burgeoning chain has become increasingly concerned with recent marketing campaigns, from the advertising service delivery to actual car accidents, to throwing some pretty strong jabs at its biggest competitor, McDonald's. In January, the king even created a copycat Big Mac and let customers use collectible McDonald's coins to pay for it.
But in the commercial that just aired in the fourth quarter of the Super Bowl, nothing (not even a flame-grilled burger) sizzled, blew up or did anything to provoke some laughter like most major budget ads during the game. In fact, apart from the curl of a fast food bag on top of the place and some rustling of the burger's wrapper, there is hardly any noise at all.
Instead, Burger King tried to upset the competition by showing another, more avant-garde side of his personality.
And it used one of America's most iconic artists, Andy Warhol, to do so.
Warhol, a legendary painter, sculptor and filmmaker, is widely regarded as one of the most prominent figures in the pop art movement. Countless A-listers ̵
But he died in 1987. So what is the real deal with the new commercial?  A visitor looks at the prints (LR) & # 39; Marilyn & # 39; and & # 39; Campbell's Tomato Beef Noodle Soup & # 39; by Andy Warhol in Ludwiggalerie Schloss in Oberhausen,? Germany, January 21, 2016. The prints are part of the exhibition "American Pop Art", which can be seen in Ludwiggalerie Schloss Oberhausen from January 24 to May 16, 2016. Photo:? ROLAND? WEIHRAUCH / dpa | use of the whole world (Photo by Roland Weihrauch / photo alliance via Getty Images) image alliance via Getty Images
Warhol once said: "What is good about this country is that America started the tradition where the richest consumers buy in the essentially the same things as the poorest. "
This, Burger King announced, is what it wants customers to know: Whoppers are for everyone – the rich, the famous, the poor, the practitioners, and the artists.
The new commercial – which shows simply that Warhol unpacks a burger, adds a little ketchup and eats it – was actually 37 years in production. Originally filmed by Swedish director Jorgen Leth in 1982 for a film "66 Scenes from America", the clip was intended to highlight various aspects of modern American society.
One of her scenes included a 4-minute card from Warhol, and removed a Whopper from a (now vintage) Burger King bag and ate it. "The place is meant to break through the traditional Super Bowl advertising break, filled with explosions, slapstick jokes and celebrities, with an almost silent but powerful work of art," Burger King said in a press release.
So, of course, it was just a matter of time (almost four decades, to be exact) until Burger King had to rework art into an ad to continue the commercial cycle.
"What we love about Andy is what he represents as an art icon and his message about the democratization of art," said Marcelo Pascoa, global marketing director for Burger King. "Our advertising is an invitation for everyone in America to" Eat like Andy "."
Before the Super Bowl, the company promoted a #EatLikeAndy Mystery Box deal, available through the DoorDash delivery service, during the week up to February 2.
All the customers who ordered it say enough: "Ah, I finally get it! " Right now.
The Mystery Boxes were delivered over the Super Bowl weekend and featured a vintage-style Burger King paper bag, a white wig that resembles Warhol's signature haircut, a ketchup bottle, and a DoorDash coupon for a free Whopper.