Burger King's vegetarian-friendly alternative will be available across America.
The plant-based citizen is on the rise right now. While beef burgers are still popular, health-conscious and vegetarian have not looked at Impossible Burgers or Beyond Meat products as a healthier alternative. Burger King had a test trial with Impossible Burgers for a few weeks. The reception seems to have been positive, and now they are launching the product across the country.
Burger King's Impossible Burger option will be available nationwide on August 8. However, it will only be available for a limited time. BK began testing the citizen in April in St. Louis. Burger King North America president Chris Finazzo did not comment on the figures, but reports late indicate that the vegetable-friendly product hit sales by 1[ads1]8% in the locations that carried it. Finazzo confirmed that new customers rolled in because of the product. "I think one of the insights we had throughout the process is that it really does taste like beef," Finazzo said.
Meat-free burgers have grown in popularity in many fast food joints. CNBC reports that 95% of meat-free burger consumers have also purchased beef burgers in the past year. Due to places such as Burger King, as well as other restaurants such as White Castle, Bareburger and Tim Hortons, sales of plant-based products have increased by 10%.
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