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Burger King's nationwide launch of Impossible Whopper starts next week



Burger King will start selling its meat-free Impossible Whopper at its more than 7,000 locations in the United States starting August 8. The fake meat patty, which costs only a dollar more than the beef version, is provided by Impossible Foods. It first rolled out in April at St. Louis restaurants. The Impossible Whopper contains 15 percent less fat and 90 percent less cholesterol than the standard Whopper.

Although Burger King still claims that customers can't tell the difference, especially because the burger is designed to "bleed," just like a meat patty. This happens because of a compound called heme, which is found in plants and meat. (The Impossible Whopper is topped with mayonnaise, so it's not vegan-friendly.)

To prove how similar the two flavors are, Burger King also rolls out a "taste test" campaign exclusively on both the DoorDash and BK app. August 8 and September 1

, customers can receive both a Whopper and Impossible Whopper for $ 7. They must use the code "IMPOSSIBLE" to qualify. DoorDash users can also use that code for free delivery. There are some nice touches, like the BK app offer is not applicable in Hawaii and Alaska, so check this page first if you want to try the code.

Burger King is not the first fast food chain to have meatless products in the menu. White Castle offers Impossible Burgers, which uses another meat-free carbonate recipe from Impossible Foods, and Carl & # 39; s Jr. sells a veggie burger made by Beyond Meat, a competitor to Impossible Foods. Of course, with Impossible Foods now having a product in more than 7,000 restaurants, this could of course represent a big step for the company and the broader goal of weaning the world of meat. The company is also looking to place its product on supermarket shelves, and this could happen in the future. The Food and Drug Administration announced this week that it has approved a key ingredient – soy leghemoglobin – for human consumption.


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