- As the gap widens between wealthy and working-class Americans, people come to fast-food chains like Burger King to provide quality and value.
- To find out how much quality and value the Burger King menu can provide, I compared the most expensive burger to the least expensive one.
- Although one was much larger than the other, they were largely identical in terms of quality and value: mediocre.
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The gap between the prosperous United States and the working class of the United States continues to widen.
The demise of America's middle class has led fast-food chains to change strategies to appeal to customers at both ends of the economic spectrum.
And it seems to work. Burger King recently added an Impossible Whopper to its menu, attracting younger, more affluent customers and increasing sales.
Read more: These chains offer the best value in fast food, according to customers
So when it comes to food quality, how low ̵