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Burger King to expand meat-free burgers in Europe and the United States

In this photo illustration, the new Impossible Whopper sits at a table at a Burger King restaurant on August 8, 2019 in Brooklyn, New York.

Drew Angerer | Getty Images

Burger King doubles down meatless burgers.

On Monday, the Brands International chain announced plans to launch a vegetarian burger in more than 20 markets across Europe. Rebel Whopper, made with patties from Unilever-owned The Vegetarian Butcher, will be available in more than 2,400 European locations Tuesday.

Burger King first launched Rebel Whopper and another meatless sandwich, Rebel Chicken King, in Sweden earlier this year.

In the United States, the burger chain will test replacing beef patties with impossible carbs in their Whopper Jr. burgers and signature burgers. The company said that 1[ads1]80 restaurants in Milwaukee, Cedar Rapids, Augusta, Cincinnati and Buffalo will test the expanded Impossible burger line.

Partly thanks to the success of Impossible Whopper, Burger King sales in the same store increased by 5% during the third quarter, the biggest jump since 2015.

"The Impossible Whopper is a big hit among our guests and has quickly became one of the most successful product launches in Burger King & # 39; s history, "Jose Bril, CEO of Restaurant Brands, told analysts at the company's conference call in October.

Cil also said during the conversation that the company works with meat-free products also for Latin America and Asia.

The Burger King announcement comes because some of its biggest competitors have been slower to jump on the meat alternative trend. McDonald's is testing a burger made with Beyond Meat patties at select locations in Ontario, Canada, while Wendy's is testing black bean burgers.

The share of Restaurant Brands, which has a market value of $ 31 billion, is up 28% so far this year. Shares of McDonald's, valued at $ 148 billion, have risen 8% over the same period, while Wendy's stock, which has a market value of $ 5 billion, has jumped 33% so far this year.

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