Burger King sells 37-cent Whoppers in birthday deal
Burger King takes the price of the Whopper back to the original price tag from 1957 of only 37 cents this weekend.
The agreement is in honor of Burger King’s 64th birthday, as well as a new membership program called Burger King Royal Perks.
The old-fashioned Whopper is available in a two-day deal this Friday and Saturday, December 3rd and 4th for burger buyers who sign up for a Perks account. One discount Whopper is allowed per Perks account and must be purchased through the fast food chain’s app or website. Do not forget to add the coupon – which can not be combined with other offers ̵[ads1]1; before placing your order.
“In 1957, Burger King changed the game with the introduction of the Whopper sandwich – an iconic, flame-grilled burger prepared in YOUR way (with 1024 potential combinations, to be exact),” Burger King North America Head of Marketing Communications Zahra Nurani wrote in a statement . “And now, 64 years later, we are delighted to celebrate our beloved burger by offering The Whopper for the original price of 37 cents exclusively to Royal Perks members.”
Without the discount, the 667-calorie flame-grilled steak sandwich generally drives customers in the $ 4 series.
Launched by the chain earlier this year, the Perks program offers members free or heavily discounted food in a style similar to Starbucks’ Rewards program.
The lunch announcement follows Burger King’s revelation earlier this week that in order to speed up the roadways, it will cut a number of menu items. The decision follows run-through times in the chain, which have increased steadily over the past year, CNBC reported.
“Given the volume increase in drive-thru, it’s a very simple victory when it comes to driving additional volume in our business,” said Jose Cil, CEO of the chain’s parent company, Restaurant Brands International, at a Tuesday conference. “We became too slow, and we have to deal with it.”