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Home / Business / Burger King joined social media over the ad with chopsticks: & # 39; It's racist & # 39;

Burger King joined social media over the ad with chopsticks: & # 39; It's racist & # 39;



Burger King is called out for an ad for his new chicken sandwich, the Vietnamese Sweet Chili Tendercrisp.

The ad, which aired in New Zealand, has several fast food customers who try ̵

1; and fail – to eat the chicken sandwich with giant chopsticks.

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"Take your taste buds all the way to Ho Chi Minh City with our Vietnamese Sweet Chili Tender Crisp, part of our taste of World- only available for a limited time, "a caption for the ad that was read on Instagram.

Mario Mo, a Korean New Zealander, posted a video of the ad to her Twitter, which slammed the brand's use of chopsticks with sarcastic "chopsticks" right round, etc. "

Soon after Mo launched the video, it went viral Over 2 million views from Sunday afternoon, and hundreds of comments from Twitter users expressed their own rebellion by the company's approval of the ad. [19659005] CLICK HERE TO GET FOX NEWS APP

Mo told HuffPost, she decided to post the video because she was shocked to see it in the first place.

"Because I couldn't believe that such blatantly ignorant ads continue in 2019, it honestly took me a moment to find out what I was looking at, "Mo told HuffPost in a message.

" [People of color] constantly has to do with microgrades as well as direct hatred and it just never ends, "she added.

Burger King did not immediately respond to a request o Comment:

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This is not the first time the brands are called to be culturally insensitive when using chopsticks in marketing campaigns. [19659007] In November, Dolce & Gabbana apologized after receiving a series of "racist" ads that used an Asian model using chopsticks to eat pizza and other Italian foods.

In 2017, the New York Times became the fire for the inappropriate positioning of chopsticks on a photograph announcing yet to be opened "Asian-inspired" steakhouse, Jade Sixty.

Twitter pointed out that the chopsticks were placed in a sustained manner – a chopsticks etiquette faux pas as, in Japanese culture, upright chopsticks indicate death or suggest a funeral bet.

The New York Times replaced the image into one without chopsticks.


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