- Burger King adds even more impossible offerings to the menu. From this week, it tests Impossible versions of classic children's menu and value menu burgers.
- The chain's test introduces Impossible Whopper Jr., Impossible Burger and Impossible Cheeseburger to 180 locations in Milwaukee, Cedar Rapids, Augusta, Cincinnati and Buffalo.
- This marks the first time a plant-based burger appears on the children's menu in a national fast-food chain.
- It also illustrates the seemingly unstoppable growth of Impossible Foods, which spurred a huge increase in Burger King sales last quarter, and which rolled out the packaged product at grocery stores across the country in September.
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Burger King brings impossible burgers to the kids. menu and value menu, the company announced Monday.
In August, Burger King rolled out the plant-based burger to 7,000 restaurants across the United States for what became one of the most successful product launches in brand history, "a Burger King representative said in a press release. But the plant-based party is just getting started
After Impossible Whopper increased Burger King's sales by 5% in the last quarter, the chain is keen to expand its plant-based offering, testing three new Impossible-based menu items at 1[ads1]80 locations in Milwaukee this week, Cedar Rapids, Augusta, Cincinnati and Buffalo.
These new menu items include Impossible Whopper Jr., the Impossible Burger and the Impossible Cheeseburger The Impossible Whopper Jr. is a smaller version of Impossible Whopper, while Impossible Burger is a hamburger made with an Impossible patty and the Impossible Cheeseburger is a cheeseburger made with an Impossible patty.
The Impossible Burger and Impossible Cheeseburger will be ten Available as part of the chain's King Jr. children's meals, which marks the first time a fast-food chain will roll out a plant-based entree on the children's menu.
The Impossible Burger price point has long been criticized as inaccessible to everyday Americans, but the introduction of the Impossible value menu items at Burger King will increase the availability of the plant-based burger.
This is another big win for Impossible Foods, which rolled out its packed Impossible Burger areas at grocery stores across the country in September.
In an interview with Business Insider, CFO David Lee told Impossible Foods: "We expect Impossible to eventually become the new normal, where generations will look up to their grandmothers and say," I can't believe you used to eat meat from an animal. & # 39; "