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Home / Business / Buick runs out of cars and can reach China for new models: Report

Buick runs out of cars and can reach China for new models: Report



Photo: Bradley Brownell

After yesterday's confirmation that the Opel-based Buick Cascada would leave production and the LaCrosse closure plant, Buick is down on only Opel-based Regal and three crossovers to fill the dealer's showrooms. While sedans are not exactly netting foot traffic to dealers, they are kind of buicks bread and butter. To have no full size quasi-lux sedans in the array is a travesty, and a first for the brand. To quickly fill the empty spaces in the lineup, Buick may have to reach his Chinese lineup, Automotive News .

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While Enclave, Envision and Encore accounted for more than 80% of Buick's 2018 sales, and the lion's share of what went to the compact South Korean the import Encore, there is still room for Buick to acquire at least some effort for the sedan market.

Buick has been on opel-based imports for several years now, and this relationship has basically gone away when GM sold its interest in the German brand to the PSA group. It would be difficult for Buick to develop a new platform from the ground up in time, and it would make sense for some of the Chinese-built Asia-only models to participate in the US market in quick time. Buick is already calling Envision from SAIC GM Dong Yue Foundry in Yantai, Shandong.

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"Buick is a big, big player in China. There's no doubt it's going to be true for a long time." Phil Brook, vice president of Buick and GMC marketing , told Automotive News during an interview in Detroit last month. There are opportunities for Buick to introduce models for both Chinese and North American markets.

Because the Chinese market introduces new legislation to mandate EV from all brands selling in the country, Buick is already working on an electric model for the China market, where it sells most cars. This can be an example of synergy between Buick NA and Buick Asia. If GM plans to launch 20 zero emission models over the next four years, it will surely be Buick who gets such a car, and China will probably play into that plan.

Of course, car prices on Chinese imports will potentially force Buick's hand on this issue, so everything is in flux for the brand now.


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