Bud Light tweets for first time since Dylan Mulvaney controversy: ‘TGIF’


April 15, 2023 | 02:09

Bud Light’s official Twitter account on Friday sent out its first tweet since brewing company Anheuser Busch sparked an uproar over its sponsorship deal with transgender influencer Dylan Mulvaney.

“TGIF?” the popular beer’s account tweeted along with an image of the iconic blue box.

The typically active account has been silent since April 1 — the day before Mulvaney took to Instagram to announce the deal with the beer giant, promoting a contest that gave Bud Light drinkers a chance to win $15,000.

The advertising sponsorship sparked widespread outrage among conservatives, who criticized the company’s decision to partner with a trans activist to push “gender propaganda,” and called for a boycott of the company.

Since the partnership, the $132 billion beer company has seen its market value plunge by about $5 billion since the campaign launched on April 1.

Busch distributors around the country have felt the fallout, with many bars in red states from Tennessee to Wyoming refusing to stock Bud Light.

Since the partnership with Mulvaney, the company’s market value has fallen by nearly $5 billion.
Dylan Mulvaney/Instagram

Amid the furor, several Budweiser factories received bomb threats, Los Angeles police confirmed. It is unclear how many facilities were targeted.

The company had previously defended its decision to hire Mulvaney, an actress and influencer with more than 10 million followers on TikTok, where she documented her gender transition.

But on Friday, the company offered a lukewarm apology to its customers.

“We never intended to be part of a discussion that divides people,” Anheuser-Busch InBev CEO Brendan Whitworth said in a press release titled “Our Responsibility To America.”

“We’re in the business of bringing people together over a beer,” he added, without naming Mulvaney in the statement.

Load more…

Copy the URL to share

Source link

Back to top button